Trades — Phone-First Emergency Services
TradesRestorationHome services
A locked conversion direction for Trades / Restoration. Preview the business fit and phone-driven + lead generation posture before unlocking the build recipe.
Field Book
Conversion-first prompt library
The little black book of conversion-first website prompts.
Every AI model ships the same landing page: gradient hero, three feature cards, a paragraph of adjectives. That page works for nobody — least of all a roofer whose customer needs a tarp on the house tonight.
Field Book is thirty build-ready directions for sites that exist to get the call, the booking, or the inspection request. Written from sites that convert for real local businesses. Pay once, keep it for good.
$297 Today $149 — launch price for the first wave of buyers.
The catalog
Thirty directions, each built and captured as a real site — the preview on every card is a screenshot of the direction running, not a sketch. Each card opens a public fit preview; the build-ready spec and prompt unlock with purchase.
Industry
Use case
Contractor — Photo-First Trust
TradesHome services
A locked conversion direction for Trades / Home services. Preview the business fit and lead generation + quote-driven posture before unlocking the build recipe.
Med Spa — Booking-Calendar-First
MedicalProfessional services
A locked conversion direction for Medical / Professional services. Preview the business fit and booking posture before unlocking the build recipe.
Real Estate — Listing Grid + Search-Driven
Real estateProfessional services
A locked conversion direction for Real estate / Professional services. Preview the business fit and lead generation posture before unlocking the build recipe.
Solar Energy — Day/Night Toggle Hero
Home servicesTrades
A locked conversion direction for Home services / Trades. Preview the business fit and lead generation + quote-driven posture before unlocking the build recipe.
HVAC — Seasonal Dispatch Hero
TradesHome services
A locked conversion direction for Trades / Home services. Preview the business fit and phone-driven + lead generation posture before unlocking the build recipe.
Electrical — Safety-Cert Trust
TradesHome services
A locked conversion direction for Trades / Home services. Preview the business fit and phone-driven + quote-driven posture before unlocking the build recipe.
Roofing — Storm Response Radar
TradesRestoration
A locked conversion direction for Trades / Restoration. Preview the business fit and phone-driven + lead generation posture before unlocking the build recipe.
Landscaping — Four-Season Toggle
Home services
A locked conversion direction for Home services. Preview the business fit and quote-driven + lead generation posture before unlocking the build recipe.
Pressure Washing — Before/After Wipe
Home services
A locked conversion direction for Home services. Preview the business fit and quote-driven + lead generation posture before unlocking the build recipe.
Tree Service — Emergency vs. Scheduled
Home servicesTrades
A locked conversion direction for Home services / Trades. Preview the business fit and phone-driven + quote-driven posture before unlocking the build recipe.
Junk Removal — How Much Fits?
Home services
A locked conversion direction for Home services. Preview the business fit and quote-driven + booking posture before unlocking the build recipe.
Pool Service — Maintenance Plan First
Home services
A locked conversion direction for Home services. Preview the business fit and booking + lead generation posture before unlocking the build recipe.
Pest Control — Protection Plan Grid
Home services
A locked conversion direction for Home services. Preview the business fit and lead generation + booking posture before unlocking the build recipe.
Moving — Five-Question Quote Quiz
Home services
A locked conversion direction for Home services. Preview the business fit and quote-driven + booking posture before unlocking the build recipe.
Self-Storage — Unit Size Picker
Real estateLocal retail
A locked conversion direction for Real estate / Local retail. Preview the business fit and booking posture before unlocking the build recipe.
Cleaning — Recurring vs. One-Time
Home services
A locked conversion direction for Home services. Preview the business fit and booking + quote-driven posture before unlocking the build recipe.
Auto Repair — First in Line by 7am
Automotive
A locked conversion direction for Automotive. Preview the business fit and booking + phone-driven posture before unlocking the build recipe.
Auto Detailing — Before/After Packages
Automotive
A locked conversion direction for Automotive. Preview the business fit and booking posture before unlocking the build recipe.
Dental — Family-Friendly First Visit
Medical
A locked conversion direction for Medical. Preview the business fit and booking posture before unlocking the build recipe.
Cosmetic Dental — Smile Makeover Slider
Medical
A locked conversion direction for Medical. Preview the business fit and booking + lead generation posture before unlocking the build recipe.
Veterinary — Visit vs. Boarding
PetsMedical
A locked conversion direction for Pets / Medical. Preview the business fit and booking posture before unlocking the build recipe.
Pet Grooming — Fresh Grooms Grid
Pets
A locked conversion direction for Pets. Preview the business fit and booking posture before unlocking the build recipe.
Dog Training — Three-Tier Packages
Pets
A locked conversion direction for Pets. Preview the business fit and booking + lead generation posture before unlocking the build recipe.
Chiropractic — Pain Mapper
Medical
A locked conversion direction for Medical. Preview the business fit and booking + lead generation posture before unlocking the build recipe.
Physical Therapy — Covered-or-Not First
Medical
A locked conversion direction for Medical. Preview the business fit and booking + lead generation posture before unlocking the build recipe.
Personal Injury — Case Evaluator
Professional services
A locked conversion direction for Professional services. Preview the business fit and lead generation posture before unlocking the build recipe.
CPA — Tax-Season Countdown
Professional services
A locked conversion direction for Professional services. Preview the business fit and booking + lead generation posture before unlocking the build recipe.
Restaurant — Menu-First
Food & drink
A locked conversion direction for Food & drink. Preview the business fit and booking posture before unlocking the build recipe.
Gym — Live Class Schedule
Fitness
A locked conversion direction for Fitness. Preview the business fit and booking posture before unlocking the build recipe.
Pricing
$297 launch price
$149 once. Yours for good.
$149 is the launch price for the first wave of buyers. When the catalog hits fifty directions, the price goes to $297 — buy now and the raise never touches you.
- —All thirty directions, full locked specs and build-ready prompts.
- —The animated demo of every direction — each one built as a real site and screen-recorded, so you see the mechanic move before you build it.
- —Every direction added to the catalog after, at no extra cost.
- —Use them on client work without limits. The sites you build are yours and your clients'.
- —No subscription, no seat licenses, no renewal email next year.
Unlock the library — $149 once
$297 $149 today — launch price. Goes to $297 when the catalog hits fifty directions.
Why Field Book exists
I build websites for contractors, restoration crews, med spas, and real estate teams. Every AI tool I tried kept handing them the same startup landing page — wrong layout, wrong register, wrong conversion path. Field Book is the set of directions I actually build from: written from sites that get a local business the call, not the compliment.
FAQ
What do I actually get?
Thirty locked direction specs and the build-ready prompt for each one. The public catalog shows the business fit and conversion posture; the paid vault carries the exact build recipe, adaptation notes, and paste-and-go instruction for Claude, Cursor, v0, or whatever you build with.
Is this a subscription?
No. You pay $149 once and the library is yours. When new directions land in the catalog, you get those too — same purchase, no upsell.
Will the price go up?
Yes. $149 is the launch price for the first wave. When the catalog hits fifty directions, the price goes to $297 — no countdown timer, the catalog itself is the clock. Buy before then and the raise never touches you: same lifetime access, every direction added after included.
Who is this for?
Freelancers, agencies, and owners building sites for trades, restoration, med spas, real estate, and local services. If you want an aspirational portfolio piece, this is the wrong library — these directions are built to get the call, the booking, or the inspection request.
What's the Premium Conversion Pack?
An optional $49 add-on at checkout: five advanced conversion templates — multi-step quote funnels, the heavier mechanics that take a direction from good to closing. They're being written now, and pack buyers get each one as it lands. Buy the pack today and all five are yours when they're done, grandfathered, no price change.
Will every site built from these look the same?
A direction is a structure, not a template. Two roofers built from the same direction share a conversion path — phone number where it belongs, proof before the ask — but the photos, the copy, and the brand carry the look. The direction keeps you from shipping the default SaaS page; it doesn't dress every site in the same clothes.
Why prompts instead of templates?
A template locks you into someone else's stack and markup. A prompt steers the tool you already build with, and you own everything it produces. The spec tells the model what a converting site for that business actually looks like — that's the part the models keep getting wrong on their own.